Complete Product Experience
What are the components of a Complete Product Experience?
Hello,
It’s been forever, but here I’m with a very short story about CPE — Complete Product Experience.
A product is an experience you sell to your customers. Still, besides this when you think of Complete Product Experience you should consider the technologies you use to develop your product, channels that help you reach out to your customers, or any internal activities that allow you to build your product.
As Product Managers, looking at the entire Product Life Cycle from the beginning is essential.
This is Complete Product Experience, welcome.
Marketing, Sales, Technology, Supporting Systems, Third-party Integrations, Support, and Policies are components of Complete Product Experience. And we’ll go step by step over them to understand better.
Marketing: Marketing is the art of getting potential customers for your product. How do you find them? How can it help address your target audiences throughout the customer purchase journey? For example blogs, social media, online review platforms, and ads. Marketing focuses on how your customers learn about your product.
Sales: What challenges do you think will come up as you try to purchase the product? Any transactions where money or value is exchanged for the ownership of a good or entitlement to a product. Sales focus on educating your customers through your sales reps.
Technology: What are the core features you sell? Why do each of your customers buy your product, which features address them? Your technology has to be functional, yes, but it also has to be easy.
Supporting systems: Billing, provisioning, analytics, etc.
Third-party integrations: For software, integrations are essential. What other services do you offer?
Support: What do you do to help your customers? Answering customers’ questions, helping them with integrations, training, etc. This component shows your customers how you deliver the product and how much value you give your customers. Your customers will choose you according to how you serve your customers.
Policies: What values do you follow? These are rules that you & your team will follow to create a customer-friendly product.
Product managers are the ones who are responsible for delivering CPE. But we cannot make it alone. As you read above, we’re collaborating with Sales, Marketing, Development, and Customer Support teams.
CPE has various components to focus on, and the best CPE comes with collaborating.
